Samsung has confirmed its plans to use AI in its upcoming smartphones, with the Galaxy S24 flagship widely expected to debut the new features. Yet Samsung’s controversial decisions could cause problems in the months to come.

The South Korean company has launched its generative AI model as part of the Samsung AI Forum 2023. Called Samsung Gauss, after Carl Friedrich Gauss, It has three core elements currently being used internally: Gauss Language for understanding human language and crafting natural responses, Gauss Code assists software development for code descriptions and creating test cases, and Gauss Image allows the creation of and the modification of images.

Update: Sunday November 12: Following the public introduction of Samsung Gauss, more potential uses of the company’s generative AI abilities in the upcoming Galaxy S24 have been revealed. Noted Samsung reporter @Tech_Reve highlights the use of AI to not only build up a picture of frequently used apps and tasks and to offer proactive results while simplifying complex tasks:

"Expected functionalities include analyzing the user's destination and travel time to offer advance information on weather, traffic conditions, and app features. Moreover, if the user commands to send an email, it is expected to automatically compose the email in the desired format and proceed with sending it."

Samsung’s smartphones will collect a lot of personal data to help achieve this. With user privacy becoming a critical factor in purchasing decisions, keeping this data on the handset and processing the information locally will be a priority—something that may only be possible thanks to the increased AI capabilities of the latest Snapdragon and Exynos chipsets.