Nippon Paint, the world’s fourth-largest paint company, has expanded into Kenya as it targets to grow market share.

Through its Kenyan subsidiary, NIPSEA Paint Kenya, the company will introduce products for automotive refinishing, car care, wood coating, and industrial coatings.

“We are eager to establish our presence on the African continent through Nairobi and East Africa. Over the past two years, we have successfully introduced our products to the market via our distributor, and the response has been exceptional,” Nippon Paint India and NIPSEA Paint Kenya Director Sharad Malhotra said.

“With our direct presence, including our office and warehouse, we are reaffirming our commitment and expanding our product offerings to cater to every customer segment at every price point.”

Local expansion is part of the firm’s global strategy to boost growth and innovation.

“Nippon Paint’s decision to establish a direct presence will bolster our existing efforts and resources,” said Jamil Virjee, Managing Director of Coat.

“The market has warmly embraced the Nippon Paint brand, and we anticipate even greater customer satisfaction with the expanded product range and enhanced service capabilities.”