CFAO Eyes Electric Vehicle Market As It Rebrands
- Published By Jane Njeri For The Statesman Digital
- 2 years ago
Motor vehicle dealer CFAO Mobility Kenya plans to expand its business portfolio to include the sale of electric vehicles (EVs), whose adoption is growing.
The firm’s managing director, Arvinder Reel, announced that the company will soon introduce its EVs.
Demand for EVs in Kenya has been rising in recent years as the push for a clean transportation system grows.
“This new identity as CFAO Mobility Kenya allows us to roll out relevant mobility solutions across our customer segments while optimizing our operations across all our divisions to ensure we deliver value for our customers,” Reel said.
“The adoption of CFAO Mobility Kenya identity is also a renewed commitment by our staff and operating partners towards delivering exceptional client experience.”
Reel spoke while unveiling the firm’s new identity from CFAO Motor Kenya to CFAO Mobility Kenya as part of the firm’s target to grow market share as well as diversify its business line, including pre-owned vehicle sales, independent quick-fix auto service outlets, and vehicle spares sales.
CFAO Mobility Kenya, a subsidiary of the international business services firm Corporation for Africa and Overseas (CFAO Group), is the authorized distributor and service provider of Toyota, Yamaha motorcycles, Volkswagen, Suzuki, Mercedes-Benz passenger cars, trucks, and buses, Hino, Hyundai light trucks, and Sinotruk (HOWO).
It also has a network of 42 branches, dealers, and authorized service centers across the country.
Data from the Kenya Motor Industry (KMI) confirmed the firm’s dominance in the general segment, excluding the trucks—medium and large buses—with a 59 percent share.
CFAO Mobility Kenya enjoyed a 32 percent market share, up from 28 percent registered in 2022, with total sales of 3,639 vehicles across its Toyota, Suzuki, Hino, VW, Mercedes Benz, Hyundai, and Sinotruk portfolio.
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