• Saturday, 22 June 2024
The most prominent African leader on Twitter is President Ruto.

The most prominent African leader on Twitter is President Ruto.

The most popular African leader on Twitter in 2022 is President Dr. William Ruto.

According to Twiplomacy by BCW, a digital diplomacy project of the strategic communication firm BCW Global.

The BCW report on the 2022 World Leader Power Ranking provides specifics about the release.

Position 13 on the global leaderboard and third among the new world leaders is held by President Ruto.

Yoweri Museveni, the president of Uganda, and Cyril Ramaphosa, the president of South Africa, are close behind him. Presidents Ramaphosa and Museveni are ranked 18th and 29th, respectively, on a global scale.

A ranking algorithm that has been created to determine influence on Twitter among a specific list of account handles is used to achieve the results.

Twiplomacy's algorithm analyzed data from October 1, 2021, to September 30, 2022, taking into account mentions, tweets, retweets, reach, impressions, follower changes, likes, and follower count.

Then, in order to provide further context and comprehend influencing aspects, it added additional variables including gender, age, and length of time in the office.

Genuineness, human language, quick thinking, and a sense of humor or flair that departs from the formality of conventional diplomacy were also taken into account.

Other prominent leaders include Chilean President Gabriel Boric and Ukrainian President Volodymyr Zelenskyy, both of whom have been commended for capturing their audiences' attention with succinct, emotive content.

According to the report, President Zelenskyy would have still made it to the top 15 due to his "distinctive, raw Twitter personality and deft use of the platform," even though his rise is partially attributed to the widespread support for Ukraine following the war with Russia.

India's Prime Minister, Narendra Modi, was named the most important leader in the world, followed by Vice President Joe Biden of the United States and President Recep Tayyip Erdogan of Turkey.

The algorithm revealed engagement measures like retweets as the signs contributing most to influence, which help boost a leader's reach, according to Jillian Stead Jones, Director and Digital Adviser for Twiplomacy.

This represents a departure from the popularity contest of the previous ten years in favor of a more earned strategy, powered by users, and to some extent, a new algorithm that favors active participation over passive consumption, according to Jones.


Share on