The 2023 Safari Rally Classic has received a major shot in the arm after telco firm Safaricom through its M-PESA arm pumped Ksh6 million towards the competition.

"Safaricom has been a key supporter of the East African Classic Safari Rally and motorsports in general. Our involvement in this event underlines our commitment to supporting and nurturing talents in the country, recognizing it as one of the sports that engages many Kenyans. This year, we have committed Ksh6 million to support the event, and we will also be offering a 20 percent cashback to all our customers using the M-PESA App to book their flights, buses, and the Madaraka Express for the rally, and throughout the festive season," said Juliana Rotich, Head of Fintech Solutions at Safaricom Plc

And as the day nears, the Chairman of The East African Safari Classic Rally Joey Ghose says he is looking forward to some exciting action when this year’s event starts on 9th -18th of this month

"This year, we have recorded a significant entry of 63 drivers, surpassing last year's numbers. The rally will cover a challenging 4000 kilometres, traversing eleven counties, making it one of the most difficult rallies we have ever had, especially with the prevailing rainy weather conditions,” stated Ghose.

The nine-day rally event, which kicks off this Saturday, and runs up to the 18th, has attracted a field of 63 drivers from 27 countries globally, with 44 international participants and 19 local contenders. The rally will cover approximately 4000 kilometres, traversing 11 counties cutting across Kilifi, Nakuru, Nairobi and back. The prize-giving ceremony will take place at Diani.

 Some of the notable Kenyan drivers featuring in the 11th edition of EASCR include the defending champion Baldev Singh Chager, former champion Kris Rosenbergernot Kenyan Safari Rally legend Ian Duncan, who finished third last season, and Glen Edmunds and the competition chairman believes Kenyan driver will shine in the event.

“The event serves not only to promote rallying sport but also as a showcase for magical Kenya, aiming to boost Kenyan tourism as we navigate through the challenging courses. I also want to urge everyone involved and those coming to watch to prioritize safety," the chairman told the media.