Kenya Breweries Limited (KBL) on Tuesday announced a price reduction across its product range offering consumers a more affordable way to enjoy its Mainstream Spirits (MSS) portfolio brands during the upcoming festive season.

In what is set to be welcome news for Kenyans, KBL revealed that the new prices are set to apply to popular products such as Chrome Gin, Chrome Vodka, Kane Extra, and Triple Ace Vodka, making these high-quality options accessible to more Kenyans.

“We have taken this step to reduce prices of some of our products in alignment with the economic realities currently faced by our consumers,” announced Lilian Mbugua, Brand Manager in the MSS Portfolio.

“Our goal is to ensure that the quality we offer remains affordable, especially as families and friends come together to celebrate during the holidays,” she added.

The revised recommended retail prices for the 750ml MSS products are:

• Chrome Gin: Ksh700 (previously Ksh760)

• Chrome Vodka: Ksh700 (previously Ksh740)

• Kane Extra: Ksh680 (previouslyKsh720)

• Triple Ace Vodka: Ksh680 (previously Ksh690)

Prices for smaller 250ml packs have also been adjusted, ensuring affordability for all market segments.

• Chrome Gin: Ksh260 (previously Ksh290)

• Chrome Vodka: Ksh260 (previously Ksh290)

• Kane Extra: Ksh240 (previously Ksh260)

• Triple Ace Vodka: Ksh240 (previously ksh260)

By reducing prices in the MSS portfolio, KBL is looking to align itself with changing market dynamics while sustaining and gaining ground on the market share front. 

Further, the price drop initiative supports brand activations such as Chrome’s ongoing Street Filosofia Honour the Streets campaign, which celebrates Kenya’s vibrant street and urban culture.

The campaign also aims to position Chrome as a brand that understands and responds to the needs of its consumers while maintaining the premium quality they expect from the brand.

In its latest financial report, KBL, which is a subsidiary of East African Breweries Limited (EABL), reported a 13 per cent increase in year-on-year net sales for the 2023/24 financial year, reaching a high of Ksh124.1 billion.

Spirits and beer were among the core contributors to this increase, with spirits showing an 11 per cent growth in net sales within the period.

With the new decrease, it is predicted many Kenyans will flock to liquor stores and supermarkets as they look forward to indulging in the Christmas and end-year festivities.