The government has announced plans to directly pay influencers and content creators who promote key state programs online.

Speaking on Wednesday, October 1, Dennis Itumbi, Head of Creative Economy and Special Projects in the Executive Office of the President, said the government is willing to pay influencers creating content around housing, health, job creation, and agriculture.

"The government is willing to put money specifically for a few things that the government is doing, and you can benefit directly. 

"I would like creators to take advantage of this because if you do content around housing, health, job creation, and agriculture, we are willing to put money into it for you," he said.

Itumbi noted that the state intends to make the process straightforward by offering both financial support and creative guidance to ensure content reaches the right audience.

"We will give you money and notes to create content and earn money by just putting it on TikTok. As the government, we have improved our advertisement from manual to digital ads where many audiences want to be informed," he added.

This comes months after Itumbi extended a job opportunity to comedian Kafengo.

In a statement on Tuesday, July 29, Itumbi revealed that Kafengo, along with his videographer Mike, will join his office team as they work to build new digital platforms.

"Kafengo and Mike, his videographer, will join forces with us to build new platforms in the office and share my salary for now, and will still be free to run their own independent content creation hustle," he said.

Itumbi also praised Kafengo’s academic background, revealing that he holds a degree in Mathematics with Computing.

"Did you know he holds a degree in Mathematics with Computing? Watch out for that algebra level precision as he helps mobilize, empower, and solve real issues in the content creation space," he added.

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In an update following the job offer, Kafengo expressed gratitude for the support he has been receiving in recent times.

"What I love is comedy, what I enjoy doing is making people laugh and creating happiness. The support I have been getting is unexplainable, and I say thank you," he wrote on Facebook.

Itumbi promised Kafengo a job during the funeral of comedian Zakaria Kariuki, popularly known as KK Mwenyewe, who was Kafengo's close friend.

"Kafengo was working with KK Mwenyewe. Many people online have told me that we can work with Kafengo. I will work with him and give him a job so that he helps us address digital content creation matters. That’s not just a story; he will get a job starting Monday," he said during the funeral.