Treasury Cabinet Secretary John Mbadi, in remarks delivered on his behalf by Kenya Revenue Authority Commissioner General Humphrey Wattanga during the official rebranding of Sanlam Kenya, stated that the government is focused on building a financial sector that is resilient, competitive, and inclusive, in order to drive investments and support economic transformation.

Sanlam Kenya Plc, listed on the Nairobi Securities Exchange as SLAM, has formally rebranded to Sanlam Allianz Holdings Kenya PLC.

The transition follows the recent joint venture between Sanlam and Allianz, creating SanlamAllianz, now Africa’s largest non-banking financial services provider, backed by more than two centuries of combined experience across the continent.

As part of the rebrand, following shareholder and regulatory approvals, SanlamAllianz Kenya Group CEO Dr Nyamemba Patrick Tumbo reiterated that the firm will enhance its client experience and distribution capabilities through the deployment of innovative technology-based solutions.

He noted that the company’s life and general insurance subsidiaries, Sanlam Allianz Life Insurance Kenya and Sanlam Allianz General Insurance Kenya, will continue under the leadership of Jacqueline Karasha and George Kuria, respectively.

The insurance sector, Mbadi said, is the quiet engine of every modern economy. “It protects families, cushions businesses, and enables investment in the sectors that propel national progress,” he said.

Read Also: Petition Filed In Court To Restore Natembeya, Khalwale Security Details

As part of the commitments, CS Mbadi said the government has scaled up efforts to strengthen the regulatory foundation of the insurance sector to foster trust in insurance services and products.

“Through the IRA, we are rolling out reforms that sharpen oversight, protect consumers, and unlock innovation, from digital asset insurance frameworks, to standardised claims processes and a strengthened risk-based capital regime,” Mbadi said. He added, “These reforms serve one goal - trust. Because without trust, insurance cannot thrive.”

He added that insurers are expected to strengthen corporate governance, responsibly adopt technology, and expand services to underserved communities, noting that widening safety nets for households, farmers, MSMEs, and investors is key to the country’s future.

Highlighting the significance of the rebrand, Mbadi said the transformation of Sanlam Kenya into Sanlam Allianz Holdings Kenya signals Kenya’s readiness for greater investment in the financial sector. 

“The rebirth of Sanlam as Sanlam Allianz is a signal that Kenya is open, ready, and rising. It tells the world that our market is mature, our institutions strong, and our ambitions limitless,” he said.

Dr. Tumbo underscored the company’s purpose-driven mission, stating, “We remain guided by a single purpose to protect what matters most. We protect our clients while empowering them to realise their ambitions, achieve their dreams, and prosper.”

He stressed the industry’s crucial role, asserting that insurance assumes the risks faced by banks, enterprises, manufacturers, miners, and investors.

“Insurance is there to educate people. Is there to come when we are in trouble and when we are celebrated,” he added, promising that SanlamAllianz will continue to stand tall as a “symbol of strength, reliability, and confidence,” not just in Kenya but across 26 countries in Africa.