Apple Authorized Reseller Salute iWorld has unveiled the iPhone 17 Series in Kenya, introducing the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max — marking a new milestone in the country’s mobile technology landscape.

As part of the rollout, the retailer has invested Sh5 million to revamp its Village Market flagship store, transforming it into an immersive Apple experience hub with interactive displays and modern design features.

“The goal is to create a memorable environment where customers can explore, learn, and enjoy unique experiences,” said Vincent Onyango, Business Manager at Salute iWorld.

Salute Holdings Group Managing Director Vivek Mehra described the new iPhone models as a “leap forward in mobile technology,” citing upgrades like the A19 Pro chip, enhanced battery life, and three 48MP Fusion cameras offering up to 8x optical zoom.

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The new devices also feature Ceramic Shield 2 protection on both front and back panels, and come in Deep Blue, Cosmic Orange, and Silver finishes.

Salute iWorld, established in 2012, operates nine outlets across Kenya and partners with financial institutions including KCB, NCBA Loop, Standard Chartered, and I&M Bank to offer flexible payment options for Apple products.