Rihanna Is Bringing Her ‘Fenty Beauty’ Cosmetics Brand To Kenya
Barbadian singer-turned-fashion mogul Rihanna has announced that she is finally bringing her global cosmetics brand ‘Fenty Beauty’ to Kenya.
Rihanna, in social media posts on Tuesday, said Kenya is among a host of African countries that will soon receive stocks of her ‘Fenty Beauty’ and ‘Fenty Skin’ products.
“I’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe...we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica,” she wrote.
Forbes magazine last year announced that the 33-year-old pop star is a billionaire, estimating her net worth then to be $1.7 billion (approx. Ksh.197 billion), making her the wealthiest female musician and the second-richest woman in entertainment behind Oprah Winfrey.
Forbes, then, also estimated Fenty Beauty alone to be worth $2.8 billion (approx. Ksh.324 billion).
In 2018, the makeup brand, was generating more than $550 million (approx. Ksh.63 billion) in annual revenues, earning more than Kim Kardashian West's KKW Beauty, Kylie Jenner's Kylie Cosmetics and Jessica Alba's Honest Company.