NCBA Bank, in partnership with HEVA Fund, has introduced five creatives-focused financing products to support Kenyan artists.  

The products include event financing, invoice discounting, LPO financing, working capital financing, and start-up incubator financing.

The products are intended to support production, equipment purchases, marketing, touring, distribution, content creation and business development.

An MOU by the two entities was formalized during Creative Economy Summit & Elev8 LIVE Album launch in Nairobi on December 9, 2025. 

“This year, we committed to moving into the creative industries $7 million,” said Wakiuru Njuguna, Managing Partner HEVA Fund.  

Waikiuru said the capital expansion is to “meet creatives where they are.” 

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In the deal, creatives will be able to access affordable loan rates at 9% interests, alongside more support and offerings. 

Nelly Wainaina, Group Director Marketing, Communication and Citizenship for NCBA Bank said the initiative will also offer financial literacy to the creatives. 

“We are aware of unemployment in Kenya. The creative industry makes 5% of the GDP, but this is an industry that has long been neglected when it comes to financial services,” said Wainaina. 

Morris Kobia, popularly known as Motif Di Don, is a prominent Elev8 Music producer, DJ, and music influencer. 

He strongly urged the youth and other creatives to put their talents out there to be discovered. 

At the same time, Elev8 Live also launched its third season album titled Shujaa 01.