Online marketplace Jiji has launched its Black Friday sales, targeting digital shoppers.

Jiji says the move is anchored on providing its customers with deals on an array of products ahead of the Christmas festivities.

 The digital marketplace seeks to leverage its online presence to scale up its sales with offers on smartphones, tablets, laptops, health and beauty products, fashion items, and home appliances.

The platform’s dedicated Black Friday landing pages curate a selection of marked-down items from its sellers in what it says will ensure shoppers easily find the best deals across a variety of categories.

Its Director of Operations Yuliy Shenfeld expressed his excitement about the platform’s Black Friday campaign and the company’s collaboration with top verified sellers.

“Black Friday is a much-awaited season for buyers in Kenya, and this year we are making it even more exciting with verified discounts,” said Shenfeld.

“Our collaboration with top sellers ensures that every product discount is genuine. This creates the perfect opportunity for shoppers to grab their favorite items at the best prices.”

The Black Friday deals on Jiji will run until November 29 offering discounts of up to 85% across a wide range of product categories.