Global cryptocurrency exchange Bitget has announced the opening of its new office in Kenya.

According to the company, the move is part of its broader strategy to expand across the African market.

It asserted that the launch underscored Bitget’s commitment to empowering users in Kenya and across Africa by providing innovative digital finance solutions, with a strong emphasis on diversifying investments into alternative assets such as cryptocurrencies through a safe, reliable, and trustworthy platform.

Its Africa Marketing Manager Munene Mathendu stressed Bitget’s dedication to providing a reliable trading platform designed to help African users securely diversify their investments.

Similarly, highlighted the company’s commitment to education and local support, ensuring that both new and experienced users can confidently engage with the global crypto market.

“At Bitget, we understand the importance of trust in financial systems, and we are dedicated to offering a platform that users can rely on. Our goal is to provide a safe space for African users to diversify their investments with confidence,” said Mathendu.

“We are thrilled to bring our reliable and secure platform to Kenya and help users unlock the potential of digital assets.”

He emphasized the importance of investment diversification, particularly in today’s unpredictable economic climate.

According to the organization, digital assets, such as cryptocurrencies, offer an alternative to traditional investments, providing unique opportunities for financial growth and independence.

Bitget assured attendees that its platform allows African users to diversify their portfolios securely and capitalize on the potential of the cryptocurrency market.