Bayer East Africa’s Consumer Health Division has launched its Supradyn brand in Kenya, introducing two multivitamin products—Supradyn Immuno Triple Action and Supradyn Boost—designed to supplement daily vitamin and mineral intake.

Targeting upwardly mobile urban professionals, families, and fitness enthusiasts, the new products aim to bridge nutritional gaps and support healthier lifestyles.

Speaking at the launch event in Nairobi, Ms. Nompumelelo Thwala, Senior Brand Manager for Southern East Africa at Bayer Consumer Health, said the introduction of Supradyn responds to the increasing demand for self-care solutions in Kenya.

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“Our goal is to address the evolving health needs of consumers by offering them trusted options for meeting their nutritional and wellness goals,” she said.

To support the rollout, Bayer will embark on a 12-month consumer awareness campaign titled ‘Go Beyond’ and will be activated in shopping malls and retail stores across Nairobi and other urban centers, with a focus on boosting product awareness, consumer engagement, and sales. It will also be amplified through digital media and e-commerce platforms.