Makeup has the incredible power to enhance our natural beauty and boost our confidence, but there are times when a full-face glam isn’t what we’re after.

The natural makeup look has gained immense popularity in recent years, and for good reason. It allows you to enhance your features while still looking like yourself. Whether you’re headed to work, a casual outing, or just want to embrace your natural beauty, achieving a subtle and fresh appearance with makeup is the way to go.

But there’s nothing that gives you perfect comfort as a woman than knowing that the type of makeup you’re wearing is not only perfect for your skin appearance but also good for your skincare routine. Nobody appreciates having to fight off acne and pimples that form as a result of a poor skincare routine, and the use of products that do not protect your skin health.

Makeup, just like skincare, starts at the base. Just recently, M.A.C (Make-up Art Cosmetics), a leading brand of professional cosmetics launched a studio radiance serum-powdered foundation to the Kenyan market that caters to the skin’s health as well as appearance.

The foundation, set to retail at Ksh 9,700 is infused with a cocktail of powerful skin-caring superfoods, including olive and jojoba oils to condition skin for a healthier-looking glow, plus vitamin E to protect skin from pollution and blue light.

Speaking at the Masterclass event, Siphesihle Ngalonkulu, M.A.C product marketing manager, Sub-Saharan Africa shared her excitement stating that the foundation is a game changer, offering radiant and healthy skin for everyone.

“We are delighted to introduce the Studio Radiance Serum-Powdered Foundation to the Kenyan Market. It is a testament to M.A.C’s commitment to delivering quality & innovative beauty solutions,” said Siphesihle.

“The Serum-Powdered Foundation is powered by an 80% skincare base with 33 skincare ingredients, including a 10% hyaluronic acid solution, locking in moisture beneath the skin’s surface,” she further stated.

This foundation launch follows a recent trend of brands that are known for matte products introducing new offerings.

Below, we share more tips on achieving a perfect natural makeup look as we approach the holiday season.

Start with skincare:

The foundation of a natural makeup look is healthy, well-moisturized skin. Begin your routine with a good skincare regimen. Cleanse your face, use a gentle exfoliator to get rid of dead skin cells, and apply a hydrating moisturizer. If you have blemishes or redness, consider using a lightweight, tinted moisturizer instead of a heavy foundation. The goal is to let your natural skin shine through.

Primer is your friend:

Using a primer can help create a smooth canvas for makeup application. It minimizes pores, evens out the skin’s texture, and helps your makeup last longer. Opt for a lightweight, silicone-free primer to avoid clogging your pores.

Choose a light coverage foundation or BB Cream:

For a natural look, opt for a light coverage foundation or a BB cream (Blemish Balm). These products even out your skin tone without masking your natural complexion. Apply it sparingly, focusing on areas where you need a bit more coverage, such as redness or blemishes. Remember, less is more.

Conceal strategically:

Concealer is a powerful tool when used sparingly. Use it to cover blemishes, dark circles, or redness. The key is to blend it seamlessly into your foundation for a flawless finish. Choose a shade that matches your skin tone and consider using a damp makeup sponge for application.

Embrace soft, natural rye makeup:

For your eyes, keep it soft and subtle. Stick to neutral eyeshadows in shades that complement your skin tone. Earthy tones like beige, taupe, and soft browns work well. A touch of mascara can open up your eyes without the need for heavy eyeliner. If you choose to line your eyes, use a brown pencil for a softer look.

Defined brows:

Well-groomed eyebrows frame the face and can make a significant difference in your overall look. Use a brow pencil or powder to fill in any sparse areas and define your brows. Avoid harsh lines, and opt for a shade that matches your natural hair color.

Soft cheek and lip tints:

Blush and lipstick should be applied with a light hand. Opt for cream or gel blushes in soft, rosy tones to give your cheeks a healthy flush. For your lips, choose nude or pink shades in natural finishes. Tinted lip balms are a great option for a subtle pop of color.

Confidence is key:

Perhaps the most important tip for achieving a natural makeup look is to embrace your natural beauty. Confidence is the best makeup you can wear. Remember that makeup should enhance, not mask, your features. Embrace your individuality, and let your personality shine through.