Beauty trends can make skincare and makeup feel exciting, especially when a new routine starts appearing everywhere on social media.

But what works for one person may not work for everyone. Some popular trends can irritate the skin, weaken its protective barrier or make existing skin problems worse when used incorrectly.

Here are some trends to approach with caution.

1. Over-Exfoliating

Exfoliation can help remove dead skin cells, but doing it too often can leave the skin irritated and sensitive.

Using several exfoliating products at the same time can be particularly harsh. If your skin feels tight, burns or becomes unusually red after your routine, you may be exfoliating too much.

2. Chasing Glass Skin

The glass skin trend focuses on achieving a very smooth, hydrated and glowing complexion. While keeping the skin moisturised can be beneficial, trying to achieve an extremely glossy appearance can lead some people to layer too many products.

Constantly adding new serums, acids and other active ingredients may irritate the skin rather than improve it.

3. DIY Beauty Hacks

Social media is full of homemade skincare recipes using ingredients found in the kitchen. However, natural does not automatically mean safe for your skin.

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Some DIY ingredients can cause irritation or allergic reactions, particularly when applied directly to the face. A beauty hack that worked for someone online may not be suitable for you.

4. Using Strong Active Ingredients Without Guidance

Ingredients such as retinoids and exfoliating acids can be useful in skincare, but stronger products are not necessarily better.

Starting with several active ingredients at once can increase the risk of irritation. It is usually better to introduce new products gradually and understand how they should be used.

5. Copying influencers’ routines

Influencers can introduce people to useful skincare products, but their routines should not automatically become your own.

Skin type, age, environment and existing skin concerns can all affect how someone responds to a product. Following a long routine simply because it looks effective online can leave your skin overwhelmed.