Safaricom has launched Ziidi, a new investment platform under its flagship mobile financial service, M-Pesa, aimed at making wealth creation more accessible to customers.

The launch coincides with M-Pesa’s 18th anniversary since debuting in March 2007.

Today, M-Pesa is one of Africa’s largest fintech solutions, serving over 70 million customers across 170 countries and supporting more than one million businesses and agents.

The mobile money platform processes up to 100 million transactions daily, providing instant, secure, and reliable financial services that have significantly boosted financial inclusion and economic growth across Africa.

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“M-PESA has empowered millions with affordable financial services. As smartphone usage grows across Africa, we are evolving into a digital financial services provider, connecting customers and businesses to new opportunities through tech-driven solutions,” Safaricom CEO Peter Ndegwa said.

He also noted M-Pesa’s strong developer ecosystem, with over 55,000 integrations on its Daraja platform, supporting 100,000+ developers.

*We are scaling the platform to enable faster development of new products and services while enhancing stability and reliability,” Esther Waititu, Chief Financial Services Officer, Safaricom added.