As retailers and hospitality businesses across Africa navigate rising operating costs, changing customer expectations and increasingly digital consumers, the ability to manage sales, payments and day-to-day operations from a single platform is becoming increasingly important.

Pesapal and Drift Consult have partnered to drive the adoption of RACK, an integrated business management and payments solution designed to help retail and hospitality businesses gain greater control, visibility and efficiency across their operations.

Through the partnership, Drift Consult will help businesses identify opportunities to digitise and streamline operations, while Pesapal provides the technology infrastructure that connects payments, sales, and business management through RACK.

RACK provides a more connected way to manage everyday sales across stores and outlets.

Businesses can manage transactions, track inventory and monitor performance while accepting multiple payment methods, including cards and mobile money.

This gives owners and managers greater visibility across operations and reduces the manual work of reconciling sales and payments.

It is also designed to support the fast-moving nature of restaurants, cafés, bars and other food and beverage establishments.

Teams can manage orders and payments more efficiently while providing customers with a smoother experience from ordering to checkout. With greater visibility into sales and outlet performance, managers can make faster, more informed decisions.

“Businesses today need more than a payment solution. They need technology that gives them visibility across their operations and helps them make better decisions,” said Agosta Liko, Founder of Pesapal.

“Our partnership with Drift Consulting brings together technology and business expertise to help retailers and hospitality businesses simplify how they operate, improve efficiency and create a stronger foundation for growth.”

Ferdinand Eloto, Co-Founder of Drift Consult, said that the partnership with Pesapal is about helping businesses move from fragmented processes to smarter, more connected operations.

"RACK gives businesses the visibility and tools they need to understand their performance, improve efficiency and make more informed decisions. We are excited to work with Pesapal to help more businesses adopt technology that delivers practical, measurable value.”

The partnership strengthens Pesapal’s broader proposition to businesses by combining its payments infrastructure with technology solutions that address wider operational needs.

As businesses grow, they can build on their existing Pesapal infrastructure and access additional digital solutions aligned to their evolving requirements.

As retailers and hospitality businesses increasingly seek technology that simplifies operations without adding complexity, integrated platforms such as RACK are becoming an important part of the shift towards smarter, more data-driven commerce.