Apple has officially unveiled its latest smartphone offerings, the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, introducing a suite of innovative features and significant upgrades designed to enhance daily life and creative pursuits.

The announcement, made on 9 September 2025, marks a notable evolution in iPhone technology, promising users improved performance, revolutionary camera systems, and enhanced durability.

Pre-orders are set to begin on Friday, 12 September, with general availability starting Friday, 19 September.

A Leap in Performance and Power

At the heart of the new iPhones lies Apple's latest silicon. According to official information on Apple website, the iPhone 17 is powered by the A19 chip, built on third-generation 3-nanometer technology, offering higher performance and longevity.

Its 6-core CPU is 1.5 times faster than the A15 Bionic chip found in the iPhone 13, while the 5-core GPU is more than twice as fast, enabling stunning graphics and next-level mobile gaming.

The iPhone 17 Pro and Pro Max models go further with the A19 Pro chip, described as Apple’s most powerful and efficient iPhone chip yet.

Paired with an Apple-designed vapor chamber, the A19 Pro delivers up to 40 per cent better sustained performance than the previous generation, ideal for gaming, video editing, and running large local language models.

"iPhone 17 is a big upgrade with powerful features that make iPhone even more useful in your day-to-day life," said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing.

Battery life has seen significant improvements across the board. According to the information, the iPhone 17 offers all-day battery life with up to 30 hours of video playback – eight more hours than the previous generation.

The iPhone 17 Pro Max delivers the best battery life ever in an iPhone, reaching up to 39 hours of video playback, with eSIM-only models gaining an additional two hours by utilising the space previously taken by a physical SIM.

All new models can charge up to 50 per cent in 20 minutes with an optional 40W Dynamic Power Adapter.

iPhone 17 Prices, Colors and Storage

Apple announced it will start the iPhone 17 at $799 [Ksh 103,734], with the iPhone Air starting at $999 [Ksh 129,684], the iPhone Pro starting at $1,099 [Ksh 142,665] and the iPhone Pro Max starting at $1,199 [Ksh 155,646].

The iPhone 17 will be available in five colours: black, lavender, mist blue, sage, and white, with storage options of 256GB (double the previous entry storage) and 512GB.

The iPhone 17 Pro and Pro Max will be offered in deep blue, cosmic orange, and silver, available in 256GB, 512GB, and 1TB storage.

The iPhone 17 Pro Maxwill include a new 2TB storage option for the first time, alongside 256GB, 512GB, and 1TB.

Redefining Photography and Videography

The new iPhone lineup introduces a comprehensive camera system designed for both everyday users and professionals. For group shots, AI automatically expands the field of view.

This front camera also supports ultra-stabilised 4K HDR video and Dual Capture, enabling simultaneous recording from both front and rear cameras.

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For video professionals, the iPhone 17 Pro and Pro Max are the first smartphones to support ProRes RAW, Log 2, and genlock.

Genlock allows for precise video synchronisation across multiple cameras, streamlining professional workflows and enabling advanced creative techniques.