Apple on Monday unveiled its most ambitious new product, a mixed reality headset called the Apple Vision Pro.

Apple (AAPL) CEO Tim Cook touted the Vision Pro, which combines virtual reality and augmented reality, as a “revolutionary product,” with the potential to change how users interact with technology, each other and the world around them.

The highly anticipated announcement came at Apple’s Worldwide Developers Conference, where it also teased a long list of new features and updates to some of its most widely used products.

The headset has a two-hour battery life, costs $3,499 (£2,849) and will be released early next year in the US.

The cost is considerably more than virtual reality headsets currently on the market. Last week Meta announced its Quest - which costs $449.

The new Apple Vision Pro looks like a pair of ski goggles and lets people overlay virtual images on live videos of the real world.

Cook, who has been talking up the potential of augmented reality for years, touted the headset as “the first product you look through, not at.”

According to Apple, once a user puts on the device, they’re able to see apps directly projected in front of them. At the event, Apple showed off a range of unique experiences with the product, including apps for medicine, productivity and entertainment. Disney CEO Bob Iger also joined the Apple event to discuss how Disney will create content for the new Vision Pro headset.

Unlike other headsets, the new mixed reality headset will display the eyes of its users on the outside, so “you’re never isolated from the people around you, you can see them and they can see you,” said Alan Dye, vice president of human interface.

Aside from the Vision Pro announcement, Apple also unveiled iOS17, the latest version of its iPhone operating system.