Arsenal Generates Buzz with Launch of Eye-Catching Kenya-Inspired Away Kit
- Published By Whitney Okore For The Statesman Digital
- 5 months ago
Excitement has rocked the football world after the new unveiling of the official Arsenal 2024/25 away kit which strikingly features colours associated with the Kenyan flag.
The kit, which dominantly bears red, black, green and white stripes, has evoked memories of the Kenyan flag with many commentators, football pundits and even the kit's designer himself admitting that there is definitely a Kenyan thing going on.
The kit is a collaboration with Adidas and British African heritage brand Labrum London.
Writing on their official website, Arsenal said: "We’re celebrating our connection to our African supporters via inspiration from the continent's design traditions. Featuring the traditional pan-African colours of black, red and green, this shirt is punctuated with a striking white zig-zag graphic designed by Labrum London founder Foday Dumbuya."
"These colours and cultural cues bind together to create a mural of our past and present connection to the African diaspora in London and beyond – championing the rich cultural heritage within the team and across our supporter base."
Foday Dumbuya, founder of Labrum London, said: "As a second-generation immigrant growing up in London, I watched some incredible Arsenal players with African heritage. These players were amazing role models to me, playing the game in a beautiful way, but also representing the wider community that I connect with."
Many Kenyans have welcomed the kit excitedly, impressed by the timely roll-out just when the country is experiencing an unprecedented wave of patriotism and political consciousness.
Others have noted the same too... "The first time I saw the mixture, it's kind of like, Kenyan colours. African-type colors," a host at AFTV, one of the biggest soccer communities on YouTube, said.
"What a time to be alive!" one Kenyan Gooner noted.
"From being recognised across the world for our work in the streets to now this! I've never been prouder of being both a Kenyan and a Gooner! Also, what a beautiful kit! Kenya to the world!"
Several other leading football fan accounts on X have also noted the similarities, saying that it was the perfect homage to Kenya's current fight for political righteousness.
"Kenya has been all over the news lately. What a time to pay homage to the brave young people of Kenya! Thank you Arsenal!" one fan page wrote.
The kit, however, has also been touted as an ode to the Palestinian flag which also bears the red, green and black colours.
This is the second black-away shirt released in the last three years. The last one, featuring bronze as the accent colour, proved incredibly popular.
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